Product Placement...

I think we are all familiar with the term "product placement".  I do not know where this concept first started but certainly over the past 5 to 10 years product placement has become the big thing in advertising.  Think about it, when you are watching your favorite show and the major character is drinking a COKE that is not by accident, Coke has worked hard and in some cases paid a lot of money to make sure that there can shows up in just the right places.  You see this all the time in the movies, form the sunglasses Tom Cruise is wearing to the Phone that Keanu Reeves uses in the matrix it is all product placement.  Well NBC and VW have struck a big deal   that will incorporate VW products and brand into is films, DVD's, Theme parks and other entertainment properties.  Look for more deals like this to be announced in the months to come.