Why is it so difficult to find sales people that have the right talent themes to make them good at sales? Why is sales talent so hard to find? Why do sales departments seem to have such a high rate of turnover? Why do so many sales people struggle to get by, causing their sales managers to suffer from the anxiety of a struggling sales dept?
There are a variety of different experts who will give a variety of different opinions on all these questions. If you consider yourself a student of talent or if you are in a profession that requires you to be good at identifying talent, allow me to recommend some books and some websites to you...
In my experience with sales talent, I have found that it is not very common. In fact most people who are extremely talented at many things, actually do not have a tremendous amount of the many talents necessary to be very good at sales. There are an endless amount of potential talents that an individual can posses, only a handful of which specifically apply to sales.
In 2003 - 2004 I interviewed approximately 250 "wanna be" salespeople. Many of them told me that they would be good at sales because they had the gift of "gab." I have always found that funny because I know so many successful sales people that are not the most talkative in the group. At some point, being able to "gab" has become a very popular stereo type for a successful sales person. Others prospects believed that sales was their calling because they are motivated by money. While that certainly is a quality that helps motivate top salespeople, it does not make someone good at sales.
Of the 250 people I interviewed last year, I would say that about 10% had the talent that would allow them to be successful in outside sales for my company. Of that 10%, or approximately 25 people that I thought had the right combination of sales talent, we hired about 13. After 18 months, the 13 people that we hired have whittled themselves down to a group of 10 who are still having a great amount of success for us. Mathematically this works out to a 77% retention rate which is very good and meets our expectations exactly. Before we started really looking at talent themes and addressing the specific needs of our organization, our retention rate was somewhere in the neighborhood of 40% - quite a difference from the 77% we are enjoying now.
When looking at sales talents, we must look much deeper than, "do they have it or not?" We must closely examine which talents they do have and how those talents work together and play off of each other in the sales arena. Paraphrasing Jim Collins in his book, Good To Great, we have learned that you have to get the right people on the bus, the wrong people off of the bus, and get the right people sitting in the right seats. When you can properly match the specific talents of an individual with the specific talents needed in a certain position, you are on your way to success. The people at Talent plus believe that in the Talent Formula (Talent + Fit) x Investment = Growth. I think they are right on the money with this. When the process really works, and I am able to match the right person with the right job, and then make the investment into developing that person, they usually do fantastic. Their natural talents have been correctly aligned with the needs of the organization and we all win. You can just watch the success happen.
Recent Comments