Over and over I hear how big companies are working hard to activate their corporate sponsorships. It used to be that a company might just sponsor an event but now they are spending more and more (sometimes 2 to 3 times more then the actual sponsorship amount) to activate their investment. A great example of this is with Cingular and their sponsorship of American Idol... They don't just run commercials they are actually woven into the content of the show and viewers are asked to interact with the product to cast a vote.
So, here is a thought. Activate your own ideas in your own sphere of influence. Make your ideas have arms and legs. Take your initiative to the next level.
If all we do is talk about it, then we have only scratched the surface. We need to activate it. Make it a reality. I challenge you TODAY to think about an idea or initiative that is important, but for some reason has just stalled out. Brainstorm ways to make that idea into something big, something important, and something that will make it a real success.
Activating ideas is not just "buzzword" it should be a "mantra".
Activation starts today. Not sometime next week, this Wednesday, or April first... Activation starts today, Monday March 28t